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/ Sabr

It mean slowness. As makers, we are often subject to requests to 'quickly' deliver. To dispatch things that are ready and rapid: lightening speeds to match unpredictably writhing tastes and moods. We have been tempted to make things beforehand, in anticipation of making sales, so that it's fast. So that we can already move to the next. So that the speed of our minds and the speeds of our hands or machines are constantly at odds with each other.

But time and tide humbled us. We are now slower, more meticulous. We work to do better. Our things are slow to make and long to last, while aspiring to be fast and curious learners ourselves.

The Tower of Brahma game teaching us patience.

/ Jugaad

Jugaad - also known as resourcefulness. "Just the right amount of not enough time", said a college professor, "will make sure you bring out your best!". Operating from a space of abundance of thought, yet conscious of the limited nature of our resources is a constant question that we ponder over through our design-practice. Often a stroke of genius is disguised as the simplest form of logic or vice versa. It is how you align your bed so that every morning you can be woken up by the warm sunlight from your bedroom window. It is restraint that allows for clarity to prevail. Isn't empty space then the truest luxury so you can fathom heading in any direction with freedom?

/ Moha

It means Obsession. Everyday, we reclaim the freedom of getting lost in the minutiae of little observances from all around. There are always ways to do better. Infinite too can always encompass yet one more possibility.
The fine line between meticulousness and obsessiveness is one we straddle all the time, revelling in the unravelling of these musings. It's like we can't get enough. Like the lover that you cannot seem to get out of your thoughts when truly smitten or like being possessed with possibilities.
The going is endless, with meaningful gaps to interject these wild explorations with nourishment and maintenance.

/ Parichitta

Parichitta means familiarity. The shifting behaviours of humanity are well recorded in the kind of things we've created since time immemorial. A chair is universally understood to seat a human and the aspect ratios run on averages that succinctly remain within a tight spectrum. The patterns and rituals around food are so distinctly indigenous to various places, and yet food binds everybody together with familiarity; you haven't really visited a place until you've had its food, no? It is these intrinsic human experiences that make us human, and it is worth examining them, feeling them, creating stories around them and letting them in turn unite us!
/ Vaarso

Vaarso translates to an Heirloom. Why make things that last? So that they can perhaps outlast you and carry your stories beyond you. Once an object is birthed and enters the life of a user, it starts having a life of its own. It imbibes all that it experiences. It carries with it marks and stamps of time, over time. Lives of people are chronicled within these objects that envelop memories which may otherwise be lost in limbo. In a time where everything is made so it can be substituted by another swiftly, where duplication is the overarching ambition for many, we operate another way. We stand to make irreplaceably. We make things so that they may narrate all their inner discretions.

Our signature spinning top collection.